📈 Industry Business
Multi-Pass Landscape Shifts Gears
The 2026-27 multi-pass market is hitting a critical inflection point as Epic and Ikon reach price parity while Indy Pass aggressively expands its footprint of partner resorts. This realignment forces skiers to choose between high-volume corporate access and localized authenticity, while small-scale operators face increasing pressure to join a coalition to maintain sustainable skier visits.
PeakRankings | Read the full story
⚙️ Mountain Operations
Ruby Mountains Go Private
Elko County officials and locals are backing a proposed boutique resort in Nevada’s rugged Ruby Mountains, though the project is slated as a private-access enclave rather than a traditional public hill. While the development promises to tap into world-class high-alpine terrain, the exclusive membership model signals a continuing trend of private-land lockouts that sideline the average pass-holder.
Izzy Lidsky | POWDER Magazine | Read the full story